Web brand guardian

Branding, brand guidelines

Client

Norwegian airlines

The mission

As a graphic designer for Norwegian airline company for more than 4 years, I was in charge of supporting both the web development team and the crm team in multiple ways on a day-to-day basis.

I was the brand guardian, making sure everything was always on brand. Assuring that all the images fit perfectly (previusly cropped by me or my team) within all the different pages, formats and layouts with text/copy, windows, buttons etc.

Creating banners, backgrounds, layouts, gifs, icons, buttons, patterns, route maps and all kind of visual elements for every web page.

Choosing the new images for the company and making sure that all of them had the tone of voice of the company.