Medida concept
Print and digital applications
Project
Branding / creative direction / art direction / print / merch
Client
Medida Tecnologica SL
The mission
I had the opportunity to create and develop the new concept brand for the company and all the branding and design for the entire office (that you can see on other project on my site).
So my concept started focusing on a few ideas, starting with the green neon color that reminds me to technology and also space, following with the employees, young people aiming high, fresh and wanting to reach the highest, this reminded me of the figure of an astronaut.
So that’s why I’ve decided to create a brand regarding the space theme, but, with different touch, playful and fun.
