Tight Poker
Online poker brand.
Project
Branding / motion graphics / creative direction / art direction / UI / concept art
Client
Tight Poker
The mission
Tight Poker is an online poker brand that offers a next-level poker content that’s going to elevate your game whilst keeping you informed about the poker world.
I wanted to create a distingushing concept and poker universe, a next level identity. TP is a young, spontaneus and direct brand, with a striking visual.
Starting with a unique concept idea explained below and applied into the way the elements are displayed. Followed by a modern, condensed and stylish font system. An energetic and vibrant color palette where the green one is inspired on the poker table and the pink color is the key and differentiator touch. The concept art for a 3d video set for youtube and tik tok content and social media assets.
The concept of this brand is focused on the graphic that emerges when stacking the poker chips and the graphics that appears on the side of these towers of poker chips.
Based on this unbalanced but interesting ¨pattern¨ that is created by the stacked poker chips, the brand plays with the display/placement of typography and elements in a very unique way.
3D video set - concept art
Concept art for the video set where they create content for youtube and tik tok with a 360 video mapping studio.
Below you can see some of the youtube content where the set video design is applied to see how it turned out.
I worked close to a 3d artist to bring my sketches and ideas to live.
Enjoy also the motion graphics pieces that I created for the set screens with lower thirds, intros, outro, cards movements, transitions, and more.
